#ThrowbackThursday

Oops, I’m doing it yet again, welp I guess this is going to be a semi-regular featured post, but still only when I’m feeling uninspired (or lazy), then I will dig up and share an original post from yesteryear. In honor of consumerism, let’s flashback and look at the “extensive research” conducted by Sheaffer determined that there is a market for a pen designed exclusively for women. I wrote this in the spirt of 1958, yes it could be considered sexist, but I took inspiration from advertisements of the time. Making amends for spelling and grammar issues I present the Lady Sheaffer. Click the Ping Back to read the full story.

The Lady Sheaffer “writes like a dream…refills like her lipstick”

Excerpt

“Results show that women generally considered pens made for them were nothing more than scaled down reproductions of men’s writing instruments while their fashion interests were centered in fabrics, costume jewelry and accessories. The results was a new line of cartridge pens named ‘The Lady Sheaffer’ developed to include all these features. The Lady Sheaffer Skripsert fountain pen debuts in April 1958, offering 19 models with patterns inspired by fine fabrics, like tweed, corduroy, paisley and tulle.”

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